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Amy Balliett is the co-founder of Killer Infographics, an infographic design agency located in Seattle, WA. Killer Infographics began as Submit Infographics, a user generated infographic gallery allowing designers to submit their work for review from a team of artists. After many requests, the company shifted into a design agency while still running the submission gallery. Since its inception in the fall of 2010, Killer Infographics has produced over 750 viral infographics for companies large and small.
Since the dawn of the Internet, the demand for good design has continued to skyrocket. From Web 1.0 to Web 2.0 and beyond, designers have remained on their toes as they define the trends and expectations of our online universe. The Internet is a great designer’s playground, and online businesses are growing more and more appreciative of what can be gained from a bit of well-executed eye candy.
Over the past two years, this fact has become the backbone of a growing trend in online marketing: the infographic. Infographics are visual representations of information, or “data viz” as the cool kids call it these days. The term “data viz” comes from “data visualization,” which implies that sets of data will be displayed in a unique way that can be seen, rather than read. This visualization should not be left up to interpretation, it should instead be designed in a way that provides a universal conclusion for all viewers.