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Smashing Conf New York

We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. upcoming SmashingConf New York, dedicated to smart front-end techniques and design patterns.

Author:

Anders Hoff works at the UX firm Netlife Research, based in Oslo, Norway. He works on user experience, specializing in e-commerce.

Free Website ROI Calculator (Google Spreadsheet)

In this post we are glad to present to you yet another freebie: the Website ROI Calculator, a free Google Spreadsheet created by Anders Hoff specifically for Smashing Magazine and our readers. Of course, the tool is absolutely free to use in private as well as commercial projects.

Is your website doing the job you are paying for it to do? The Website ROI Calculator (ROI being “return on investment”) can get you started with setting goals and following them up in order to make the most of your website. The calculator can be used throughout the website’s lifespan, from planning to termination. Update the figures in the calculator at set intervals in order to see how your website or campaign is doing, and take action depending on the results.

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