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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Author:

Andy attends, speaks at and organises over a dozen conferences a year. He loves meeting interesting people so if you see him at your next event, pop over to say hi, buy him a beer and tell him about all the wonderful stuff you’ve been working on.

Twitter: Follow Andy Budd on Twitter

Google Profile: https://plus.google.com/101578601682033243392/posts

Opinion Column Developers “Own” The Code, So Shouldn’t Designers “Own” The Experience?

We've all been there. You spent months gathering business requirements, working out complex user journeys, crafting precision interface elements and testing them on a representative sample of users, only to see a final product that bears little resemblance to the desired experience.

Developers Own The Code, So Shouldn’t Designers Own The Experience?

Maybe you should have been more forceful and insisted on an agile approach, despite your belief that the organization wasn't ready? Perhaps you should have done a better job with your pattern portfolios, ensuring that the developers used your modular code library rather than creating five different variations of a carousel. Or, maybe you even should've sat next the the development team every day, making sure what you designed actually came to pass.

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How To Build Digital Capacity And Attracting Talent

Traditional business logic dictates that you should outsource functions that aren’t core to your business in order to let the efficiencies of the market drive down costs. Let’s say you run a profitable magazine publishing company. You’ll probably have in-house editorial, marketing and finance teams. However, there’s little point in hiring your own cleaners because they’re not core to your business.

Companies are moving away from the old way of engaging with agencies, and towards something much more collaborative

Digital services used to be seen in this way — as a cost to be minimized by hiring external agencies that would compete with each other on price and quality. Sadly, this attitude resulted in many large organizations spending less on their digital services than they did on their restrooms, which seems crazy considering how important digital channels have become. If you equate expenditure to value, this paints a stark picture of how some traditional companies valued this sector.

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Web Design Conferences Are Booming: But What’s Next?

Every year there are around 100 web conferences in the UK, and there are new ones emerging all the time. With a conference catering for every design and development niche, you are rarely more than an hour away from your nearest event.

Web Design Conferences Are Booming: But What's Next?

If you’re interested in JavaScript, then Full Frontal is a must. If you like to geek out on typography, then you should hit up Ampersand. If you’re bored of the traditional format, then why not go camping in Wales or hack from a boat on the Thames?

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