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Author Anya Pratskevich

3 articles

Anya is a marketer based in San Francisco Bay Area. With half a decade of experience in digital marketing, she has worked in mobile app advertising and SaaS. Anya consults startups on growth and content strategy. You can follow her on Twitter @pratsaa

Reaching The Millennials: Mobile Marketing Trends And Techniques

How To Improve Conversions By Localizing An App: A Case Study On “Paper”

What A/B Testing Taught Us About App Store Optimization