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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Author:

Anya is a marketer based in San Francisco Bay Area. With half a decade of experience in digital marketing, she has worked in mobile app advertising and SaaS. Anya consults startups on growth and content strategy. You can follow her on Twitter @pratsaa

Twitter: Follow Anya Pratskevich on Twitter

Reaching The Millennials: Mobile Marketing Trends And Techniques

The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers.

Designing Mobile Marketing Experiences For Millennial Shoppers

With $100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this disconnect.

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How To Improve Conversions By Localizing An App: A Case Study On “Paper”

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree

We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I'll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.

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What A/B Testing Taught Us About App Store Optimization

1.5 million apps in Apple’s App Store and another 1.5 million in Google’s Play store. That’s a lot of apps, and for a growing number of mobile users. An average user in the US will download only three new apps per month (at best), according to comScore’s “US Mobile App Report.”

What A/B Testing Taught Us About App Store Optimization

Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough.

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