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Anton Kosolapov is UI/UX designer at Yalantis, an app development company. Anton loves to research psychological and marketing sides of design. He likes to spend time with his family, watch soccer and play basketball. You can find Anton’s works on Dribbble or follow him on Twitter.
When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why they need your app.
Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users. People often abandon apps because of a poorly designed interface or an overall negative experience. Instead of having their problem solved by the app, people get confused trying to wade through a jungle of screens, menus and buttons.