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Author Are Halland

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Are Halland is the creator of the Core Model and author of “The Core Model: A Common Sense Approach to Digital Strategy and Design,” available for sale as a PDF download at thecoremodel.com. He provides certification programs, in-house training, and conducts open 3-hour live workshop training to help organizations implement the methodology effectively.

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Are Halland wrote

The Core Model: Start FROM The Answer, Not WITH The Solution

The Core Model is a practical methodology that flips traditional digital development on its head. Instead of starting with solutions or structure, we begin with a hypothesis about what users need and follow a simple framework that brings diverse teams together to create more effective digital experiences. By asking six good questions in the right order, teams align around user tasks and business objectives, creating clarity that transcends organizational boundaries. Read more…