We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. upcoming SmashingConf New York, dedicated to smart front-end techniques and design patterns.
Ashley is a Marketing Analyst at Volusion with a strong writing and communications background. She has also worked as a Business Analyst at Bazaarvoice and as a Marketing Analyst at Springbox, an ad agency in Austin, TX. She is primarily interested in developing case studies and key performance indicators, measuring the value of digital efforts, using data to improve user experience, and understanding the effects of social media. When she's not working on web analytics, she's usually crafting, playing soccer, or writing about film and interactive.
As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of context or specific direction.
After more than five years helping content and design teams capture, measure and understand website performance data (client-side at Bazaarvoice and now at Volusion), I’ve learned a lot about connecting the dots between data and design improvements. Today, I want to share some of those lessons with you.