President and Founding Partner of Sparkbox, a design and software studio working hard to create a better web. With a background in computer science, a career as a frontend developer, and a passion for growing teams, Ben brings a passion for the people of this industry to his work. Learn more about him at bencallahan.com.
“Each of these options will provide design for three unique layouts: home page, listing page, detail page.” All right. Now, we’re up to nine static design files. This is getting a bit out of hand.
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Michelangelo once said, “The best of artists has no conception that the marble alone does not contain within itself.” Translate this to the world of Web design and you might say, “No matter how great a designer you are, you’re only as good as your content.” While the reality of client work sometimes makes it challenging to gather and produce content prior to starting the design, this is now widely accepted as being necessary.
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