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Bill Beard is a freelance copywriter, creative director and content strategist who connects companies with customers at every touchpoint. He's worked with startups like TheLadders and agencies like Digitas and mcgarrybowen. He's a believer in Lean UX and recently spoke at LeanUXNYC. Bill loves building brands and creating great experiences, but hates talking about himself in the third person. You should follow him on Twitter.
You’ve just created the best user experience ever. You had the idea. You sketched it out. You started to build it. Except you’re already in trouble, because you’ve forgotten something: the copy. Specifically, the microcopy.
Microcopy is the text we don’t talk about very often. It’s the label on a form field, a tiny piece of instructional text, or the words on a button. It’s the little text that can make or break your user experience.