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Bill Slawski is the president and founder of SEO by the Sea. He has been engaged in professional SEO and internet marketing consulting since 1996. Will Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides natural SEO and paid search services from offices in London, New York and Seattle.
This article is a collective reply of the active members of the SEO community to the article "The Inconvenient Truth About SEO" in which Paul Boag discusses the value of search engine optimization for website owners. Written and edited by Bill Slawski and Will Critchlow, this article explains what exactly "SEO" means today and discusses the common view many Web designers share about the work of SEO companies.—Ed.
When I [Bill Slawski] saw a link to a Smashing Magazine article titled “The Inconvenient Truth About SEO” by Paul Boag a week ago, my fear was that the headline would lead to an article blaming SEO for global warming and other calamities.