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Blair has been making websites since Geocities was cool. Now she focuses less on scrolling sparkle text and more on intuitive, emotionally driven design. She is a Senior Designer at Viget, living and working in Boulder, Colorado.
As designers, we often use imagery that resonates with our audience. Yet, often we also end up with stock photos and generic icons that come across as mere decoration. Or we bypass imagery altogether. But custom images are a powerful design tool. They can tell a story and convey a distinct personality.
Custom illustrations can be especially impactful. They can make our audience feel personally connected to an app or website, while being an integral part of the design.