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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.

Author:

Blair has been making websites since Geocities was cool. Now she focuses less on scrolling sparkle text and more on intuitive, emotionally driven design. She is a Senior Designer at Viget, living and working in Boulder, Colorado.

Twitter: Follow Blair Culbreth on Twitter

Make ‘Em Shine: How To Use Illustrations To Elicit Emotions

As designers, we often use imagery that resonates with our audience. Yet, often we also end up with stock photos and generic icons that come across as mere decoration. Or we bypass imagery altogether. But custom images are a powerful design tool. They can tell a story and convey a distinct personality.

The Power Emotional Design: Including Illustrations Into Your Projects

Custom illustrations can be especially impactful. They can make our audience feel personally connected to an app or website, while being an integral part of the design.

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