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The Web is awash in content. A recent Moz article reports that 92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility, build brand awareness and, especially of late, improve SEO.
Google has always tried to reward great content with high rankings, but today, thanks to vast improvements in its algorithm, Google is better able to actually do it. Its content quality guidelines are perfectly aligned with what every writer and marketer should aspire to.
Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them.
Thanks to self-publishing and social networks, the world is drowning in content. Google’s response: make it easy for searchers to drill down to exactly what they are looking for. Today, we can perform a search and look at the results all together in one big chunk, or we can carve off just a piece.
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming.
However, as you might imagine, there are many ways to go wrong with content in a Web development project. The errors discussed in this article have the potential to undo a website and are issues that I run up against time and time again in my nearly 12 years of producing Web content. Half the battle in avoiding these traps is simply recognizing them: all too often, content is handled as an afterthought, hurriedly completed to meet a project’s deadline.