Brian is a Kansas City-based UI Designer who is passionate about design, UX, collaborative workflows, and craft beer. In addition to his 9-5 on as UI Team Lead at DEG, Brian is the creator of Responsive Email Patterns, curator of Responsive Email Resources, a key developer of MiddleMail and serves as a moderator at Litmus Community.
Email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send, getting them all out the door can seem a little overwhelming. By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and mobile-friendly emails with ease. Incorporating a modular approach and a custom framework into your email workflow can lead to increased productivity and make it easier for you to iterate on your designs. You will have to make an initial investment of time to get everything up and running, but the result will improve your designs, the customer experience and your engagement rates, leading to happier customers and increased revenue.
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