Bryson Meunier is the SEO Director at Vivid Seats, an SEO veteran with more than 16 years’ experience both agency and in-house, and a thought leader in permission marketing. He speaks regularly at search and mobile conferences including SMX, SES, SIS, eTail, Digiday Mobile, CTIA and others, and has been writing about SEO and mobile marketing since 2006 in publications like Search Engine Land, Marketing Land, .Net Magazine, and on his blog.
Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.
App indexing is one of the hottest topics in SEO right now, and in some sense for good reason. Google has only been indexing apps for everyone for a little more than two years, and with only 30% of apps being indexed there is huge potential for websites to draw additional search traffic to their apps.
When Google announced its preference for user-friendly responsive websites in June 2012, I immediately saw an influx of posts that equated responsive design with search engine optimization. This is unfortunate because, while responsive websites can be SEO-friendly, some responsive websites are not.
I’ve detailed some of the common errors that give responsive websites problems in search results in an article on Search Engine Land earlier this year, so it’s nice to be able to do a more in-depth SEO audit of a responsive website here on Smashing Magazine.