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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.

Author:

Bryson Meunier is the SEO Director at Vivid Seats, an SEO veteran with more than 16 years’ experience both agency and in-house, and a thought leader in permission marketing. He speaks regularly at search and mobile conferences including SMX, SES, SIS, eTail, Digiday Mobile, CTIA and others, and has been writing about SEO and mobile marketing since 2006 in publications like Search Engine Land, Marketing Land, .Net Magazine, and on his blog.

Twitter: Follow Bryson Meunier on Twitter

Facebook: https://www.facebook.com/bryson.meunier

Is App Indexing For Google Worth The Effort? A Case Study

Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.

A Case Study: Is App Indexing For Google Worth The Effort?

App indexing is one of the hottest topics in SEO right now, and in some sense for good reason. Google has only been indexing apps for everyone for a little more than two years, and with only 30% of apps being indexed there is huge potential for websites to draw additional search traffic to their apps.

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SEO For Responsive Websites

When Google announced its preference for user-friendly responsive websites in June 2012, I immediately saw an influx of posts that equated responsive design with search engine optimization. This is unfortunate because, while responsive websites can be SEO-friendly, some responsive websites are not.

SEO For Responsive Websites

I’ve detailed some of the common errors that give responsive websites problems in search results in an article on Search Engine Land earlier this year, so it’s nice to be able to do a more in-depth SEO audit of a responsive website here on Smashing Magazine.

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