Have you ever faced challenges when trying to sell Design Discovery to a potential client? In this article, Kyle Cassidy takes a deep dive into the importance of research as part of the UX design process and the core purpose of Design Discovery.
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Around a year ago, while working at a digital agency, I was given the objective of streamlining our UX design process. Twelve months later, this article shares my thoughts and experiences on how lean thinking helped to instill efficiencies within our UX design process.
When I arrived at the agency, wireframes were already being created and utilized across a variety of projects. Winning advocates for the production of wireframes was not the issue. All stakeholders (both internally and externally) understood the purpose of wireframes and appreciated their value in shaping and modeling digital experiences.
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