Chris Bank is the growth lead at UXPin. He also led growth at Lettuce (acquired by Intuit), MyFit (acquired by Naviance), and his own startup Epostmarks (USPS strategic partner), and launched Kaggle in the B2B tech vertical. In his downtime, he rock climbs, motorcycles, designs apps, travels, and reads.
The kickoff phase sets the stage for the success of your product. Without properly conducting this phase, your team might as well be working in the dark. The worst enemy in product development, after all, is ambiguity.
During the initial design process for your product, answers will come from brainstorming on the product and from execution at the highest level, with all necessary stakeholders (along with their egos).
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Many of today’s hottest technology companies, both large and small, are increasingly using the concept of the minimum viable product (MVP) as way to iteratively learn about their customers and develop their product ideas. By focusing on an integral set of core functionality and corresponding features for product development, these companies can efficiently launch and build on new products.
While the concepts are relatively easy to grasp, the many trade-offs considered and decisions made in execution are seldom easy and are often highly debated. This two-part series, looks into the product design process of Dropbox’s Carousel and the product team at UXPin shares our way of thinking about product design, whether you’re in a meeting, whiteboarding, sketching, writing down requirements, or wireframing and prototyping.
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