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Disclaimer: the things we'll talk about in this article today won't make you a security expert, just as buying a Swiss Army knife won't make you a locksmith or buying a whip won't make you a lion tamer. The purpose here is to raise awareness and perhaps make some of that security mumbo-jumbo a bit more understandable to you.
Website security is an interesting topic and should be high on the radar of anyone who has a Web presence under their control. Ineffective Web security leads to all of the things that make us hate the Web: spam, viruses, identity theft, to name a few.
The problem with Web security is that, as important as it is, it is also very complex. I am quite sure that some of you reading this are already part of an network of attack computers and that your servers are sending out spam messages without you even knowing it. Your emails and passwords have been harvested and resold to people who think you need either a new watch, a male enhancement product or a cheap mortgage. Fact is, you are part of the problem and don't know what you did to cause it.
Website performance is a hugely important topic, so much so that the big companies of the Web are obsessed with it. For the Googles, Yahoos, Amazons and eBays, slow websites mean fewer users and less happy users and thus lost revenue and reputation. In your case, annoying a few users wouldn't be much of a problem, but if millions of people are using your product, you'd better be snappy in delivering it. For years, Hollywood movies showed us how fast the Internet was: time to make that a reality.
Even if you don't have millions of users (yet), consider one very important thing: people are consuming the Web nowadays less with fat connections and massive computers and more with mobile phones over slow wireless and 3G connections, but they still expect the same performance. Waiting for a slow website to load on a mobile phone is doubly annoying because the user is usually already in a hurry and is paying by the byte or second. It's 1997 all over again.
Performance is an expert's game... to an extent. You can do innumerable things to make a website perform well, and much of it requires in-depth knowledge and boring testing and research. I am sure a potential market exists for website performance optimization, much like there is one now for search engine optimization. Interestingly, Google recently announced that it will factor performance into its search rankings, so this is already happening. That said, you can do a lot of things without having to pay someone to point out the obvious.