Christian Holst is the co-founder of Baymard Institute where he writes bi-weekly articles with their research findings on web usability and e-commerce optimization. He’s also the author of the E-Commerce Checkout Usability and Mobile E-Commerce Usability research reports.
A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerce Checkout Usability research study we conducted in 2011 focusing strictly on …
Read More…
Error pages for form-field validation are dreadful. You’ve just filled out 20 form fields, yet you get the same bloated page thrown back in your face because a single field failed to validate. I clearly recall the often loud sighs of despair during our last usability study …
Read More…
The country selector. It’s there when you create an account for a new Web service, check out of an e-commerce store or sign up for a conference. The normal design? A drop-down list with all of the available countries.
Read More…
Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers …Read More…
