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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.

Author:

Christian Cantrell is a Senior Experience Development Engineer on Adobe's XD team, and a best-selling science fiction author.

Twitter: Follow Christian Cantrell on Twitter

Everything You Need To Know About Google’s Accelerated Mobile Pages

In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand new news-aggregation and discovery platform called Apple News.

Turn Your AMP Up To 11: Everything You Need To Know About Google's Accelerated Mobile Pages

Four months later, it was Google’s turn to announce its own, somewhat belated but no less ambitious, plan to revolutionize mobile news consumption with an open-source web-based solution called Accelerated Mobile Pages, or AMP. In just a few months, we’ve seen the relative tranquility of mobile digital publishing erupt into yet another full-scale platform war as Facebook, Apple, and now Google compete for both the loyalty of publishers and the attention of readers.

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