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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Author:

Christian Ebernickel is passionate about web analytics and data-oriented online marketing. He advises companies and institutions on the implementation and utilization of analytics tools like Google Analytics and Google Tag Manager. In his blog, he writes about enhanced tracking solutions and approaches to data analysis.

Twitter: Follow Christian Ebernickel on Twitter

Tracking Internal Marketing Campaigns With Google Analytics

Editor's Note: This article is targeted at readers experienced in using Google Analytics. If you're new to Analytics, the following guide might be challenging.

Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.

Tracking Internal Marketing Campaigns With Google Analytics

Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics' UTM campaign parameters to track internal advertising.

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