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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.

Author:

Claire Carlson is a Seattle-based UX designer who has been a part of the Blink UX design team since 2011. She enjoys finding clever and elegant ways to communicate meaning through design and discovering good UX in her everyday life.

Twitter: Follow Claire Carlson on Twitter

Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

Following a recent economic windfall, Brazilians are faced with more choices of how to spend their money. This provides a situation for good UX to make a huge impact and sway customers to buy new products or services. Companies inside and outside Brazil are interested in capturing a part of this new market.

Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

My company, Blink UX, had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company called Zap Imóveis. This project provided me with invaluable insider knowledge on how to best conduct in-home user interviews in Brazil and, more broadly, how to conduct field research in foreign countries using the same underlying principles.

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