Cole Sletten is Creative Director at Ready Set Rocket, a full service Digital Marketing Agency that specializes in Digital Marketing Strategy, Search Engine Marketing, Web Design, and more. Cole specializes in the fusion of strategic brand thinking and empathetic interaction design. As well as leads high-end digital projects for RSR’s wide range of clients, from the live-action immediacy of sports brands to the style of top fashion retailers and the data-driven complexity of finance.
“We’re all back at square one again.” That was the overwhelming lesson we learned while designing our first major Apple Watch app for launch. To be successful in designing for this device, the entire way we think about app design will need an overhaul.
The patterns and processes that became standard for other devices are of little help here and, in many cases, can actively hinder efforts to create a beautiful, functional and user-centric watch experience.