Dan Mayer’s interest in graphic design began when he was five years old and visited a printing press on a 1979 episode of Sesame Street. Originally from the US, he spent five years in Prague teaching classes in design theory and history at Prague College and providing art direction for Dept. of Design. Dan currently freelances and splits his time between Prague and Berlin.
Mention Jamaican music to someone who isn’t a fan and you can bet that a fairly predictable image pops into the head of your listener. Chances are this image looks something like the cover of Bim Sherman’s Exploitation. Same old Rastafarian colors… Some guy with dreads… A title that refers broadly to political oppression or positive thinking without much in the way of self-critical awareness or irony.
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Where do good ideas come from? It’s a question that matters a great deal to designers, yet seems to be curiously discounted in the common perception of graphic design. Any time I talk with, say, an uncle at Thanksgiving about my work, I’m reminded that, in most people’s minds, the job of being a designer is mainly a matter of learning a set of computer applications — programs which, when properly operated, presumably do the work of generating ideas on their own.
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The article will cover 5 main principles which will provide you with the practical guidance how to select, apply and mix different fonts. In the end, you will learn how to pick the right typeface and what it requires.
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