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Dan Mayer's interest in graphic design began when he was five years old and visited a printing press on a 1979 episode of Sesame Street. Originally from the US, he recently spent five years in Prague teaching classes in design theory and history at Prague College and providing art direction for Dept. of Design. Dan currently freelances and splits his time between Prague and Berlin. His work and more examples of his writing can be found at www.danmayer.com.
Mention Jamaican music to someone who isn’t a fan and you can bet that a fairly predictable image pops into the head of your listener. Chances are this image looks something like the cover of Bim Sherman’s Exploitation. Same old Rastafarian colors… Some guy with dreads… A title that refers broadly to political oppression or positive thinking without much in the way of self-critical awareness or irony.
For many people, this vision — of roots reggae and its deified lead singer — is the only face that Jamaican music has to offer. (To be honest, the Jamaican music industry, in its eagerness to capitalize on the popularity of this face, hasn’t done much to contradict it.)
Where do good ideas come from? It’s a question that matters a great deal to designers, yet seems to be curiously discounted in the common perception of graphic design. Any time I talk with, say, an uncle at Thanksgiving about my work, I’m reminded that, in most people's minds, the job of being a designer is mainly a matter of learning a set of computer applications — programs which, when properly operated, presumably do the work of generating ideas on their own.
If pressed further, most people will offer up some version of the Genius Theory: the idea that certain individuals are simply blessed with a force called ‘creativity’ that (as the theory goes) allows them to summon remarkable visual solutions to problems where the rest of us see only a blank canvas.
In this article, we will look at four examples of successful visual solutions created by well-known designers, and examine the process by which each designer arrived at his final concept. In each case, we will see that the solution did not arrive as a sudden flash of inspiration from out of the blue; rather, a good idea emerged methodically out of a sensible analysis of readily-available ideas and impressions.
For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography.
Many of my beginning students go about picking a font as though they were searching for new music to listen to: they assess the personality of each face and look for something unique and distinctive that expresses their particular aesthetic taste, perspective and personal history. This approach is problematic, because it places too much importance on individuality.