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Smashing Book 5 features smart responsive design techniques and patterns.
AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then you’re doing a lot of things right.
If your writing isn’t doing these things, however, then I don’t think AIDA will help you very much, because it doesn’t do enough to explain how to do any of these things. AIDA doesn’t give you all of the ingredients that combine to result in action — which is what you ultimately want!