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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.


Danny is Founder & CEO of LemonStand a web designer friendly eCommerce platform. He's worked with hundreds of designers, developers and online retailers to create beautiful eCommerce websites that convert visitors into buyers. Previously he ran a web agency where he lead design, development and marketing projects for companies such as Telltale Games, Yahoo! and MasterCard. You can follow him on Twitter or connect on LinkedIn.

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Reducing Cognitive Overload For A Better User Experience

The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went into it.

Reducing Cognitive Overload For A Better User Experience

The less users have to think about the interface or design, the more they can focus on accomplishing their goal on your website. Your job as a designer is to give them a straight path to their goal by clearing out the obstacles beforehand.


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