You know, we use ad-blockers as well.
We gotta keep those servers running though. Did you know that we publish
useful books and run
friendly conferences — crafted for pros like yourself?
E.g. our upcoming SmashingConf New York, dedicated to smart front-end
techniques and design patterns.
Dave Ellender is a design researcher at Evidence Tools, a specialist consultancy in the UK. Dave has worked with people of all ages, including a few over 90 years old and some as young as four. Beyond the web, Dave has worked with technologies including interactive television, touchscreen kiosks, interactive furniture, trains, robotics, intelligent homes and even smart clothes. He co-founded the popular UXBristol conference in 2011.
Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers.
I will argue that it would be an oversight for an organization to treat social media as nothing more than an opportunity for customer service enquiries, help requests and brand advocacy.