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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.


Dave Feldman is a product designer in San Francisco, and works as Product Manager at Google. Previously he co-founded Emu, a smart chat app; was Entrepreneur in Residence for CrunchFund; product-managed the 2011 redesign of TechCrunch; and led the design team for Yahoo! Messenger. He's extremely active on whatever social network was announced a few hours before you read this.

Twitter: Follow Dave Feldman on Twitter

Think Your App Is Beautiful? Not Without User Experience Design

Lately, every app is "beautiful". If you read tech news, you’ve seen this pageant: Beautiful charts and graphs. Beautiful stories. Beautiful texting. Beautiful notebooks. Beautiful battery information.

Think Your App Is Beautiful? Not Without User Experience Design

Aspiring to beauty in our designs is admirable. But it doesn’t guarantee usability, nor is it a product or marketing strategy. Like “simple” and “easy” before it, “beautiful” says very little about the product. How many people, fed up with PowerPoint, cry out in frustration, “If only it were more beautiful”?


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