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Did you know that we publish useful books and run
friendly conferences — crafted for pros like
yourself? E.g. our upcoming SmashingConf Barcelona,
dedicated to smart front-end techniques and design patterns.
Dave Schools is an entrepreneur and a writer. He earned his degree in entrepreneurship from an American private school in 2012 and has worked in marketing and design since graduating. He is the author of Entrepreneur's Handbook and frequently publishes journalistic pieces on startups, design, and interesting entrepreneurs. His writing has been featured in The Next Web, Business Insider, and Quartz. Currently, he is designing his second startup, Brew, a mobile application for business idea feedback and connecting over ideas, coffee, and beer. Follow Dave Schools on Medium, his favorite writing platform, or start a conversation with him on Twitter.
A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creativity and design. This culture highlights two core elements in the creative process: the ideas and the team.
The creative process can be described in one sentence: Ideas begin with a small team of creative people at the heart of the company who communicate easily with each other.