Demian is a Product Manager at Adobe’s Creative Cloud team based in San Francisco. He has 16 years of experience with technology, interactive media, design, business, community engagement and training.
Before Adobe, he worked as a developer advocate at BlackBerry and Braintree/PayPal, traveling the world to engage with developers and startups. He also was running a mobile design agency called Action Creations, with clients such as Oakley, 20th Century Fox, World Surf League, and Nike. Demian has also taught design and programming at the University of California, San Diego, CA. He is a surfer, Design Thinker, teacher and father.
The team behind Adobe’s new prototyping tool Experience Design (Adobe XD) uses prototyping as a method to test new features before they make it into the program. In this article, Demian Borba will share some insights into how the team uses prototyping to build and improve Adobe XD, and make prototyping more efficient for designers. A prototype is an extremely powerful tool to help teams “see” more, experience more, “fail” more, learn more and, in the end, pivot faster to where the secret for success is.