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Derek is a Partner and Creative Director at Clique, a leading Chicago digital agency that he co-founded when he was 19. Clique has grown every year and launched over 300 web and mobile experiences, winning awards for its design and development work in eCommerce, healthcare, energy, education and startups. He teaches Designing for Conversion at the Startup Institute, is a veteran of the 2008 Obama campaign, and graduated with honors from the Missouri School of Journalism. You can follow him on Twitter.
A record number of shoppers are turning to their smartphones to research potential purchases. Meanwhile, the bigger question — are those same users willing to complete the purchases on their mobile device? — is quickly being answered.
The US, for example, saw an 81% spike in mobile e-commerce (m-commerce) sales in 2012, comprising a $25 billion market. And it’s not just apps. By a landslide, users prefer mobile websites to apps for shopping.