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Eduard is CEO and Co-founder at the mobile agency Polecat. With a development background, he mostly serves as first point of contact with clients, helping them to shape their rough ideas into something that can be developed into a successful mobile application. He sporadically tweets about mobile development and user experience.
Why write requirements? Well, let's imagine you want to produce a mobile app, but you don’t have the programming skills. So, you find a developer who can build the app for you, and you describe the idea to him. Surprisingly, when he showcases the app for the first time, you see that it is not exactly what you want. Why? Because you didn’t provide enough detail when describing the idea.
To prevent this from happening, you need to formalize the idea, shape it into something less vague. The best way to do that is to write a requirements document and share it with the developer. A requirements document describes how you see the result of the development process, thus making sure that you and the developer are on the same page.
When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer.
How do users interact with the app? What do they do in the app? Do they do what the developer wants them to do? Mobile analytics help to answer these questions. Analytics allow the developer to understand what happens with the app in real life and provide an opportunity to adjust and improve the app after seeing how users actually use it. To put it simply, analytics is the study of user behavior.