Sergii Ganushchak is a mobile UX/UI designer. He loves his family, his job, and his bike. You can follow Sergii on Dribbble where he posts his latest works, and on Twitter.
Kate Abrosimova is a technology journalist, blogger, and content marketer. She writes articles on mobile technology, iOS and Android app development, and startups. Her articles can be seen on Yalantis blog. Follow Kate on Twitter.
Kate and Sergey both work at Yalantis, an app development company.
There are three different scenarios for UI multiplatform adaptation: retaining brand consistency; aligning with the conventions specific to the platform; and seeking a balance between the two. We decided to analyze these three approaches by looking at the most popular apps out there so that you get some insight into what method might work best for you. When we design apps, we should always remember that we do it for real people to use on real devices in the real world. In fact, it’s not a brand, or a platform, or even your creativity that’s important. The only thing that matters is users.