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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.


Sergii Ganushchak is a mobile UX/UI designer. He loves his family, his job, and his bike. You can follow Sergii on Dribbble where he posts his latest works, and on Twitter.

Kate Abrosimova is a technology journalist, blogger, and content marketer. She writes articles on mobile technology, iOS and Android app development, and startups. Her articles can be seen on Yalantis blog. Follow Kate on Twitter.

Kate and Sergey both work at Yalantis, an app development company.

Approaches For Multiplatform UI Design Adaptation: A Case Study

There is no winner in the battle between iOS and Android, and we all know that. If a product succeeds on one platform, it will undoubtedly be ported to the other. Sometimes app developers don’t even bother waiting, and release apps for both platforms simultaneously. For designers this means only one thing — they will have to adapt an application’s UI and UX to another platform while ensuring a consistent design language across the product.

Three Approaches For Multiplatform UI Design Adaptation: A Case Study

There are three different scenarios for UI multiplatform adaptation: retaining brand consistency; aligning with the conventions specific to the platform; and seeking a balance between the two. We decided to analyze these three approaches by looking at the most popular apps out there so that you get some insight into what method might work best for you.


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