Author: Gareth Hardy
Gareth Hardy is a professional graphic designer and illustrator based in the United Kingdom. You can find Gareth at Down With Design or on a snowy mountain near you.
We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. new Smashing Book 5 features smart responsive design techniques and patterns.
With the power of the Web, and more eyes watching than ever, it's important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo.
A professional business should look professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo.
The most common reasons why many logos look amateurish: the business owner wanted to save money by designing the logo quickly themselves, a friend or relative who claims to know a little about graphic design does it as a favor or the wrong people are commissioned or the business outsourced the job via one of several design competition websites, which are mostly populated by amateur designers.Read more...