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Having spent 13 years as a Product Manager and Functional Test Analyst in the US and France, Germaine now runs Infinvision, a Paris-based brand experience consultancy. Together with her design and development team, she oversees web and mobile projects, runs workshops in France and around Europe, and helps her clients design authentic digital experiences for their audiences.
Nowadays, displaying onboarding screens to first-time users has become a common practice in mobile apps. The purpose of these onboarding screens — also referred to as walkthroughs — is to introduce the app and demonstrate what it does.
Given that these are often the first set of screens with which users interact, they also set the users’ expectations of the app. Therefore, it is essential that those involved in creating the product — product managers, designers, developers — take the time to evaluate whether onboarding is necessary for the app and, if so, to determine the best way to implement it.