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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.


Goran Peuc is a designer, speaker and author originally from Zagreb, Croatia, now living in Dublin, Ireland. He works as a principal UX designer at SAP improving the overall UX of SAP applications for some of the world’s biggest companies. Goran is currently working as a design lead on cutting edge “lab” projects, exploring new technologies, design opportunities, and challenges. His side project Gold and Letters is delivering amazing gold plated typography posters. He is always up for a pint of good beer & chat in Dublin, or in Palo Alto CA, depending on where the business takes him. Follow Goran on Twitter, Medium or Facebook.

Twitter: Follow Goran Peuc on Twitter

Nobody Wants To Use Your Product

Every morning, designers wake up to happily work on their products, be they digital or physical, with an inner belief that people will want to use their products and will have a blast doing so. Perhaps that is a slight generalization; however, as designers, we tend to have a natural desire for each project we work on to be the best it can be, to be innovative and, most importantly, to make a difference.

Nobody Wants To Use Your Product

Here is a little revelation. People are not really into using products. Any time spent by a user operating an interface, twisting knobs, pulling levers or tapping buttons is time wasted. Rather, people are more interested in the end result and in obtaining that result in the quickest, least intrusive and most efficient manner possible. And these are two fundamentally different concepts — usage versus results — which, at the very least, differentiate good product design from poor product design or, on a smaller scale, a good feature from a bad one.


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