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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.


Grace is the Co-Founder of Javelin, enterprise software for product teams to test the viability of new ideas. She has trained executives from GE, ESPN, and American Express, in the process of rapid experimentation for product validation and is a frequent speaker on Lean UX. As a designer and entrepreneur, she is constantly exploring the intersection of creative production and impactful creation. She writes about her experience at

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A Guide To Validating Product Ideas With Quick And Simple Experiments

You probably know by now that you should speak with customers and test your idea before building a product. What you probably don’t know is that you might be making some of the most common mistakes when running your experiments.

A Guide To Validating Product Ideas With Quick And Simple Experiments

Mistakes include testing the wrong aspect of your business, asking the wrong questions and neglecting to define a criterion for success. This article is your guide to designing quick, effective, low-cost experiments.


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