You know, we use ad-blockers as well.
We gotta keep those servers running though. Did you know that we publish
useful books and run
friendly conferences — crafted for pros like yourself?
E.g. our upcoming SmashingConf New York, dedicated to smart front-end
techniques and design patterns.
Grace is the Co-Founder of Javelin, enterprise software for product teams to test the viability of new ideas. She has trained executives from GE, ESPN, and American Express, in the process of rapid experimentation for product validation and is a frequent speaker on Lean UX. As a designer and entrepreneur, she is constantly exploring the intersection of creative production and impactful creation. She writes about her experience at uxceo.com.
You probably know by now that you should speak with customers and test your idea before building a product. What you probably don’t know is that you might be making some of the most common mistakes when running your experiments.
Mistakes include testing the wrong aspect of your business, asking the wrong questions and neglecting to define a criterion for success. This article is your guide to designing quick, effective, low-cost experiments.