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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.


Hamza Siddiqui is a designer based in the Bay Area. Currently, he leads the team at uxtree, a continuing education platform for UX designers, that has trained over 1000 designers including employees from Google, Spotify, Huge, and more. Prior to that, he worked at Adobe as an in-house mobile designer.

Twitter: Follow Hamza Siddiqui on Twitter

Keynote Animation – How To Prototype UI

Whether it’s playful refresh states, subtle icon movements or complex transitions, beautiful animation is all around us. Once considered an aesthetic luxury, animation is now used so commonly in modern web and mobile applications that entire websites are dedicated to UI animation patterns.

Animating In Keynote

While animations may have great visual appeal, they also make app experiences more intuitive and engaging. Animation can make an app feel more fluid and responsive by providing feedback on user interaction. This means that, for designers, creating authentic animations is increasingly becoming a part of the job description.


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