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Smashing Book 5 features smart responsive design techniques and patterns.
Jacob Cass is a logo, Web and graphic designer from Sydney, Australia, who freelances under his business Just Creative Design, which doubles as a wildly popular design blog. Jacob also judges logos for the Logo of the Day website and runs the Logo Designer Blog, a blog dedicated entirely to branding and logo design. Jacob’s talent has brought him numerous international design awards, including Wolda’s “Best of Continent” and “Best of Australia.” Jacob’s work has been published in books worldwide, and he is in the process of writing his own book focused on logo design.
There have been numerous creative logo design showcases, logo designresources and logo design tutorials posted across the Web. While these help you to create a powerful toolbox for your logo designs, first you need to gain a solid understanding of what makes a logo design good and what you need to consider before starting using this toobox.
In this article, we'll get down to the nitty gritty of what makes an effective logo design and we'll also guide you through the principles and best practices of how to create an iconic brand identity.
To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company's commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify.