You know, we use ad-blockers as well.
We gotta keep those servers running though. Did you know that we publish
useful books and run
friendly conferences — crafted for pros like yourself?
E.g. our upcoming SmashingConf New York, dedicated to smart front-end
techniques and design patterns.
James Costa is the Creative Director at The Phuse. Based in Toronto, Canada, James has been designing and developing for the better part of 10 years and isn’t ready to stop yet. If you like his style, follow his company on Twitter, and read more of his stuff on their blog.
Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it's definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.