James Gardner is a digital strategist working at Volume, one of the largest independent B2B digital marketing agencies in the UK. As Head of Innovation, and also with responsibility for Information Services, he deals with everything from social media to cloud computing, Storage Area Networks to Virtualization. In his spare time he can be found making cars out of Lego - with his two kids obviously - or dreaming of a walk on part in a Romero zombie movie.
Designing for the future Web. That’s a big subject. Where do we start when we’re talking about something that isn’t here yet? In this article, we’ll look at what the future Web might look like and how we can adapt our current skills to this new environment, as well as how to create fluid websites that are built around a consistent core and that adapt to the limitations and features of the device on which they are viewed
We’ll also look at how our conceptual approach to designing websites should evolve: designing from the simplest design upwards, and not from the richest website down. But before we get to that, let’s start with a question. What do we mean by the “future Web”?