We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
James Deer is founder of GatherContent, the content productivity tool that helps you plan, produce and publish content to wherever you need. He previously founded a small digital agency in Scotland. He loves his daughter, son, wife, pug and snowboarding.
Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively.
Whether you’re an agency working with clients, or an in-house team working with others around your organization, getting people onboard with producing content is challenging. Thankfully it isn’t all doom and gloom. There is something you can do to help soothe your content woes. You can run a content-planning workshop.