James Rosewell has 18 years experience in the mobile industry. He led many initiatives for Vodafone, including the development of the 1st mobile web application for the Nokia 7110 in 1999. Since then he’s founded several businesses, including 51Degrees providers of THE fastest and most accurate device detection tools to build on RWD techniques. The extensive information available ranges from screen size, retail price and battery capacity to browser capabilities.
James is also a regular presenter on thefonecast.com, the longest running mobile industry podcast.
We are increasingly using responsive design, responsive design with server-side components (RESS), adaptive design and combinations thereof to provide great high-performance multiscreen experiences. However, analytics implementations often miss information that is important to understanding how a website is being used on different devices.
For example, a website that varies the navigation layout based on screen size or user preferences might provide different user flows through the website depending on the layout being used. By enhancing Google Analytics, you’ll be able to identify and optimize under-performing layouts and screen sizes to improve performance on any device.