Menu Search
Jump to the content X X
Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.


James Rosewell has 18 years experience in the mobile industry. He led many initiatives for Vodafone, including the development of the 1st mobile web application for the Nokia 7110 in 1999. Since then he's founded several businesses, including 51Degrees providers of THE fastest and most accurate device detection tools to build on RWD techniques. The extensive information available ranges from screen size, retail price and battery capacity to browser capabilities.

James is also a regular presenter on, the longest running mobile industry podcast.

Twitter: Follow James Rosewell on Twitter

Google Profile:


Enabling Multiscreen Tracking With Google Analytics

We are increasingly using responsive design, responsive design with server-side components (RESS), adaptive design and combinations thereof to provide great high-performance multiscreen experiences. However, analytics implementations often miss information that is important to understanding how a website is being used on different devices.

Enabling Multiscreen Tracking With Google Analytics

For example, a website that varies the navigation layout based on screen size or user preferences might provide different user flows through the website depending on the layout being used. By enhancing Google Analytics, you’ll be able to identify and optimize under-performing layouts and screen sizes to improve performance on any device.


How To Create High-Performance Mobile Websites

Editor’s Note: This article features just one of the many solutions for creating high-performance mobile websites. We suggest that you review different approaches such as Building A Responsive Web App, Improving Mobile Support and Making Your Websites Faster before choosing a particular solution.

People start to lose interest in a website if they don’t get a response within three seconds. Fulfilling this expectation for mobile phone users requires a different approach to usage analysis, design and testing.

Creating High-Performance Mobile Websites

This article expands on the techniques that Johan Johansson explains in his article “How to Make Your Websites Faster on Mobile Devices,” published in April 2013. We’ll demonstrate methods to identify how people interact with a website differently on mobile devices, and the design decisions that can be made based on this understanding.


↑ Back to top