Jason Gross is a freelance web designer focused on creating clean and user friendly websites. Jason currently lives in Indiana and can be found on Twitter as @JasonAGross or on the web at his personal blog and portfolio.
I am sure that my day job as a designer has a lot of similarities to that of the entire Smashing community. I create wireframes, mockups and concepts. I craft HTML and CSS using methods that I hope are fluid and adaptive. At the same time, my coworkers and I serve over 100 clients and 13 million users on a single platform.
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Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assumed comfort level with this design cornerstone, I am surprised to see so many people getting it wrong.
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The creative attribute has always been a highly debated and researched component of the human psyche. The “designer” job title seems to be one that calls to the more creative minded among us and according to some, requires the highest level of creative processing. This idea does lend itself to the truth, web designers are called upon to find creative solutions every day. However, we certainly aren’t alone.
Contrary to previous belief, creativity does not limit itself to the “right-brained” artistic types. The ability to find creative and innovative solutions to problems holds value in almost all aspects of life. Even those with highly analytical jobs and hobbies benefit from the ability to approach a complex issue from different perspectives and foresee alternate outcomes. So perhaps it shouldn’t come as much of a surprise to suggest that creativity itself is more rooted in a process than random visionary moments.
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If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in fact, relatively rarely do we talk about content. Nevertheless, even though we should concede that content is king in this realm, this doesn’t mean that design should be devalued.
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Before you embark on your next responsive, mobile, or future friendly web adventure make sure you keep your priorities in line. Jason Gross gives his opinion on the process of designing for context.
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Giving your website a clean and concise structure opens the door to myriad opportunities. But, putting a website together the right way does take more time and money up front. Jason Gross goes over this topic in this article.
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Marshall McLuhan’s phrase sums up that the medium through which we choose to communicate holds as much, if not more, value than the message itself. Jason Gross shares why understanding the meaning behind this theory revolutionized the way he approaches Web design.
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