Author Jason Gross

August 24, 2012 — I am sure that my day job as a designer has a lot of similarities to that of the entire Smashing community. I create wireframes, mockups and concepts. I craft HTML and CSS using methods that I hope are fluid and adaptive. At the same time, my coworkers and I serve over 100 clients and 13 million users on a single platform. Read more…

February 23, 2012 — Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assumed comfort level with this design cornerstone, I am surprised to see so many people getting it wrong. Read more…

December 6, 2011 — The creative attribute has always been a highly debated and researched component of the human psyche. The “designer” job title seems to be one that calls to the more creative minded among us and according to some, requires the highest level of creative processing. This idea does lend itself to the truth, web designers are called upon to find creative solutions every day. However, we certainly aren’t alone. Contrary to previous belief, creativity does not limit itself to the “right-brained” artistic types. The ability to find creative and innovative solutions to problems holds value in almost all aspects of life. Even those with highly analytical jobs and hobbies benefit from the ability to approach a complex issue from different perspectives and foresee alternate outcomes. So perhaps it shouldn’t come as much of a surprise to suggest that creativity itself is more rooted in a process than random visionary moments. Read more…

October 24, 2011 — If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in fact, relatively rarely do we talk about content. Nevertheless, even though we should concede that content is king in this realm, this doesn’t mean that design should be devalued. Read more…

August 19, 2011 — In case you haven’t noticed, there is a growing excitement around mobile or device oriented web design. This excitement is fueled mostly by the high adoption rates of devices that come equipped with full scale browser capabilities but that’s not the only reason. A lot of talk lately has been centered around designing for context. So what does it mean to design for a user’s context? Read more…

August 5, 2011 — Right now is an exciting time to be in the Web design community. Every month we seem to stumble on a new thought-provoking way to put our expanding tool set to use for our clients and the patrons of the Web. Many designers are chomping at the bit to litter their websites with new CSS, advanced HTML and ultra-engaging JavaScript. By all means, go out and use every last declaration and element you can get your hands on. Abusing, misusing and taking advantage of everything the Web could possibly offer is the best way to learn about what we can and can’t and should and shouldn’t do in future Whether you are excitedly exploring responsive design, diving headlong into accessibility, building a typographic masterpiece or seeing what level of interactivity you can achieve, all of your Web-based projects should have a common core. All of the new methods being discussed in the design community daily might be overwhelming, but no matter what route you ultimately take, almost any Web project you embark on today should start with solid HTML and logical CSS. This may seem like common sense, but the fact is that very, very few websites today benefit from sensationally optimized HTML and CSS and appropriately applied JavaScript. Read more…

July 4, 2011 — Since the early days of communication, humanity has been captivated by the methods it uses to convey and preserve information. How we communicate with each other defines who we are and constitutes so much of what makes a culture and an individual unique. Read more…