Jason Gross is a freelance web designer focused on creating clean and user friendly websites. Jason currently lives in Indiana and can be found on Twitter as @JasonAGross or on the web at his personal blog and portfolio.
Why designers hate “pretty” design? In this article, Jason Gross shares why designers argue that their real job is to make content accessible, flexible, easy to use and easy to work with. “The real value in design comes from what you can’t see or what you don’t appreciate; it comes from all of the trouble that you don’t have because we fixed it ahead of time.”
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Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assumed comfort level with this design cornerstone, I am surprised to see so many people getting it wrong.
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The creative attribute has always been a highly debated and researched component of the human psyche. The “designer” job title seems to be one that calls to the more creative minded among us and according to some, requires the highest level of creative processing. This idea does lend itself to the truth, web designers are called upon to find creative solutions every day. However, we certainly aren’t alone.
Contrary to previous belief, creativity does not limit itself to the “right-brained” artistic types. The ability to find creative and innovative solutions to problems holds value in almost all aspects of life. Even those with highly analytical jobs and hobbies benefit from the ability to approach a complex issue from different perspectives and foresee alternate outcomes. So perhaps it shouldn’t come as much of a surprise to suggest that creativity itself is more rooted in a process than random visionary moments.
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Jason Gross explores how to take everything we have learned in design about color theory, lines, shapes and visual movement and apply it to our content in a way that supports the conversion of a goal or delivery of a message.
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Before you embark on your next responsive, mobile, or future friendly web adventure make sure you keep your priorities in line. Jason Gross gives his opinion on the process of designing for context.
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Giving your website a clean and concise structure opens the door to myriad opportunities. But, putting a website together the right way does take more time and money up front. Jason Gross goes over this topic in this article.
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Marshall McLuhan’s phrase sums up that the medium through which we choose to communicate holds as much, if not more, value than the message itself. Jason Gross shares why understanding the meaning behind this theory revolutionized the way he approaches Web design.
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