Jason designed the first web based magazine, Computer Mediated Communications, in 1994 and has been at the forefront of digital innovation ever since. He is the co-founder and lead creative at The CranfordTeague Group, which specializes in temporal design thinking and trust by design.
Criticism is easy. It seems like everybody has an opinion, but, as the author Harlan Ellison points out, “You are not entitled to your opinion. You are entitled to your informed opinion.” To become informed, though, requires exploration. Design critiques are an important part of any product exploration.
A design critique — where the creator discusses and explains the creation with the rest of the team and/or client — is not about badgering the designer or pushing them to justify every decision they made. That’s just criticism. A good design critique is meant to explore the design, find where it is working and where it could be improved. If done well, design critiques allow everyone on the team to feel as if they have been heard and allow clients to give valuable feedback.