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Many web professionals know about certain ways to focus on users. The most popular methods surely include usability tests, card sorting, personas, surveys, and watching current research, and they mean valid approaches to enable products and services that actually work. The following list aims to show some alternative methods towards more useful products.
Note: This article is based on own usability work and experience, but several methods have also been inspired by IDEO’s commendable Method Cards (order at William Stout).