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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Author:

Jens O. Meiert is specialized in usable, high quality web design and development. He’s working for Google and is also involved in organizations like W3C (HTML Working Group), UPA, and IxDA.

Twitter: Follow Jens Meiert on Twitter

20 (Alternate) Ways to Focus on Users

Many web professionals know about certain ways to focus on users. The most popular methods surely include usability tests, card sorting, personas, surveys, and watching current research, and they mean valid approaches to enable products and services that actually work. The following list aims to show some alternative methods towards more useful products.

Note: This article is based on own usability work and experience, but several methods have also been inspired by IDEO’s commendable Method Cards (order at William Stout).

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