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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.


Jesse Friedman is a veteran developer turned experience craftsman. He prides himself as being an advocate for users and their experience. Currently employed by Automattic, Jesse works with products that impact millions of websites and users everyday. In 2012 he wrote the “Web Designers Guide to WordPress” and this year he released two new books “WordPress in a Weekend”, and “WordPress Security”. With years of experience as a speaker and a Professor, he delivers impactful and educational talks. Jesse co-organizes local meetups, and is very active in the community. He works closely with his students and others to share knowledge and bring forth a better future for Internet.

Twitter: Follow Jesse Friedman on Twitter

On Creative Leadership

I have spent nearly a decade experimenting with a single goal in mind: to create scalable, predictably insightful, inspirational environments. I have led creative teams in these environments, and I’m currently doing it as the Director of Web Interface and Development at Astonish (a digital marketing company in Rhode Island, US).

On Creative Leadership

It hasn’t been easy, because forcing inspiration is impossible. You have to use finesse and let it come to you. What follows is what I’ve found to help my team and me harness inspiration effectively.


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